Cupid’s wearing a hoodie, worth billions

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The new matchmakers are programmers, and the code that they write for dating apps like Hinge, Tinder and Happn are worth big money. Laurie Segall reports.

Source: CNNMoney.com – video report

Date: Feb 08, 2015

Link: http://money.cnn.com/video/technology/2015/02/08/love-inc-cupid-wearing-a-hoodie-worth-billions.cnnmoney/

Questions for Discussions:

  • Explain the growth in popularity of these apps?
  • How can they generate revenues?
  • Do you think they represent good investments at this time?
  • Why do you suppose Facebook has not moved into this field?

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