Inside RadioShack’s slow-motion collapse: Why the fall of the 94-year-old electronics chain didn’t have to be this way

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Nathan Hill learned a lot about entertaining himself during his time as a RadioShack employee.

Source: FinancialPost.com/Bloomberg

Date: Feb 06, 2015

Link: http://business.financialpost.com/2015/02/06/inside-radioshacks-slow-motion-collapse-why-the-fall-of-the-94-year-old-electronics-chain-didnt-have-to-be-this-way/

Questions for Discussions:

  • Summarize the history of RadioShack from the beginning.
  • Do you think there is a new business model still possible for the RadioShack brand?

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