Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Programmatic digital video ad spending to more than triple this year

Source: eMarketer.com

Date: Feb 11, 2015

Link: http://www.emarketer.com/Article/Programmatic-Make-Gains-Connected-TV-OTT-Video/1012014/3#sthash.ZIdiuVXV.dpuf

Questions for discussion:

  • What is happening in advertising as viewers shift to connected TV?
  • How should advertisers change their messages, given the ability to target these viewers?

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