Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: If your idea of shopping hell is a trip to Walmart WMT, +0.80% you’re not alone.

Source: MarketWatch.com

Date: Feb 18, 2015

Link: http://www.marketwatch.com/story/4-reasons-walmart-is-the-most-hated-retailer-in-america-2015-02-18

Questions for discussion:

  • What are the reasons for customer dissatisfaction?
  • What can management do to improve the ranking?

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