Why Are There So Many Sleepy’s Mattress Stores?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: You can’t walk more than a couple blocks in Manhattan without passing a Starbucks, Chase Bank or Duane Reade. But there’s an unexpected chain that’s become ubiquitous in New York City — mattress retailer Sleepy’s. With more than 30 locations in Manhattan alone, the store has more locations in the borough than the Gap (13), Whole Foods (seven) and Best Buy (six) combined. Bloomberg’s Sam Grobart spoke to industry experts to find out if Sleepy’s large store footprint is a winning business model.

Source: Bloomberg.com – video report

Date: Feb 17, 2015

Link: http://www.bloomberg.com/news/videos/2015-02-17/why-are-there-so-many-sleepy-s-mattress-stores-

Questions for Discussions:

  • Describe Sleepy’s business model.
  • Why are there so many retail outlets?

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