Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: It’s a fact easily forgotten, in light of all the fame and the folly that’s followed. But before Justin Bieber was a tabloid fixture, a Calvin Klein model and a teen cult leader, he was a tiny, backlit figure swaying in front of a cinderblock wall, singing Ne-Yo’s “So Sick” in a pre-pubescent tenor.


Date: Feb 15, 2015


Questions for discussion:

  • How does YouTube provide communications opportunities for entrepreneurs to exploit?
  • What do you see YouTube becoming over the next ten years?

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