Description: Just in case charging your phone with a cord is too much trouble, the Scandinavian furniture giant is introducing lamps, bedside tables, and other furniture pieces that will charge your phone wirelessly.

Source: Fortune.com – video report

Date: March 02, 2015

Link: http://for.tn/1Ea9lLG

Questions for Discussions:

• Why is this technology an important innovation for firms like Ikea and Starbucks?
• How can they capitalize on this technology?
• Do you think a universal standard interface is likely?