Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Now bigger than Twitter, Instagram is still growing fastest among US social network users – See more at:

Source: eMarketer.com

Date: March 04, 2015

Link: http://www.emarketer.com/Article/Instagram-Will-Top-100-Million-US-Users-by-2018/1012148/3#sthash.tI5ehyYX.dpuf

Questions for discussion:

  • Why is Instagram growing so rapidly amongst younger users?
  • Do you think the appeal will eventually include an older demographic?
  • What does this trend mean for strategic managers?

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