Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The first smartwatch developed by Pebble Technology Corp. had one of the most successful Kickstarter campaigns ever, and now the company behind the trailblazing wearable device is back with the Pebble Time and a new pre-sale campaign that managed to raise US$4-million in only three hours, and US$1-million in just 31 minutes on Tuesday, making it the fastest project on Kickstarter to reach that milestone.

Source: FinacialPost.com – video report

Date: Feb 24, 2015

Link: http://business.financialpost.com/2015/02/24/pebble-time-kickstarter-campaign-surpasses-us3-million-in-an-hour-and-a-half/?__lsa=7a93-d933

Questions for Discussions:

  • Why do you suppose Pebble is such a huge success using Kickstarter?
  • How does Kickstarter help market a product while financing operations?
  • Is there a general rule to guide successful use of Kickstarter for financing a firm?

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