Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Michael Shoretz of Enlightened ice cream, which had sales of more than $4 million last year.

Source: NYTimes.com

Date: March 04, 2015

Link: http://www.nytimes.com/2015/03/05/business/smallbusiness/ice-cream-as-health-food-this-bar-comes-close.html?ref=smallbusiness

Questions for discussion:

  • Do you think this product will be successful in terms of wider sales and distribution?
  • Who is the target customer, in your opinion?
  • How would you market this product?

Leave a Reply

Your email address will not be published.