Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Apple has held talks with a number of leading television groups to offer an Internet-based TV service for its iPhone, iPad and Apple TV set-top box, according to people briefed on the company’s plans.

Source: NYTimes.com

Date: March 18, 2015

Link: http://www.nytimes.com/2015/03/18/business/media/apple-said-to-plan-limited-low-cost-streaming-service.html?ref=technology

Questions for discussion:

  • What is happening to television program distribution as the Internet draws more viewers?
  • Who do you think a low price package will appeal to most?
  • How would you deliver media programming to serve the different interests and demands amongst viewers?

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