Description: Apple has held talks with a number of leading television groups to offer an Internet-based TV service for its iPhone, iPad and Apple TV set-top box, according to people briefed on the company’s plans.
Date: March 18, 2015
Questions for discussion:
- What is happening to television program distribution as the Internet draws more viewers?
- Who do you think a low price package will appeal to most?
- How would you deliver media programming to serve the different interests and demands amongst viewers?