Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Data-driven marketing spending, revenues and profits will continue to rise


Date: March 18, 2015


Questions for discussion:

  • Why is DDM growing in usage and popularity?
  • What are the limitations of this DDM communications with customers?

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