Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Can anything stop Disney? It’s going to have an amazing year at the box office and CEO Bob Iger delighted investors with news of a Star Wars spin-off and Frozen sequel.

Source: CNNMoney.com – video report

Date: March 13, 2015

Link: http://money.cnn.com/video/investing/2015/03/13/disney-stock-star-wars-frozen.cnnmoney/

Questions for Discussions:

  • What does the Disney brand mean to global audiences?
  • Who are the target audiences for Disney films?
  • Explain the reasons for Disney stock performance.
  • How can Disney sustain growth and success?

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