Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: When the investors first meet Brian Lim in the latest episode of Shark Tank, he is wearing a giant cartoon headpiece and looks like a DJ ready to play to a bunch of ravers.

Source: FinancialPost– video report

Date: March 17, 2015

Link: http://business.financialpost.com/2015/03/17/why-shark-tank-investor-robert-herjavec-says-this-entrepreneur-might-be-the-best-in-the-shows-history/

Questions for Discussions:

  • Who do you think the target market is for this product?
  • How can it be developed for other clothing items?
  • Do you think the product is a fad?

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