Is the new Amazon dash button destined for the trash?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fortune’s Andrew Nusca and Robert Hackett discuss whether the new button is incredibly useful, or incredibly trivial.

Source: Fortune.com – video report

Date: April 02, 2015

Link: http://for.tn/1FmCBwO

Questions for Discussions:

  • Do you think this concept will catch on with consumers?
  • Who do you think it would appeal to most and for which products?
  • Is this the future of retailing?

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