Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: In recent years, pundits have been predicting the imminent death of cable television as video on demand services use cheap prices and wide selection to convince consumers to cut the cord. Turns out the reports of cable’s demise have been greatly exaggerated, at least according to a report released today.


Date: April 08, 2015


Questions for discussion:

  • What does the report have to say about consumers’ cord-cutting actual behavior?
  • What is the explanation offered?
  • Do you think live television is “safe”?

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