Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Asprey, 42, is a self-described biohacker—somebody who uses science and technology to make his or her body function better and more efficiently. There are about 100,000 biohackers worldwide, Asprey estimates, and among them, he’s a celebrity.

Source: Bloomberg.com – video report

Date: April 21, 2015

Link: http://www.bloomberg.com/news/features/2015-04-21/buttered-coffee-could-make-you-invincible-and-this-man-very-rich

Questions for Discussions:

  • How has social media contributed to the establishment of this business?
  • Do you think this concept is the next “Starbucks”?
  • What is the message to consumers?

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