Description: The company has decided to stop using yellow dyes in its macaroni and cheese products after health activists petitioned the company to cut the additives.
Source: CNNMoney.com – video report
Date: April 21, 2015
Questions for Discussions:
- Why do you think this decision was made?
- How would you turn the publicity that is focusing on the health issue into an opportunity for publicity that can help sell more Kraft products?