Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The company has decided to stop using yellow dyes in its macaroni and cheese products after health activists petitioned the company to cut the additives.

Source: – video report

Date: April 21, 2015


Questions for Discussions:

  • Why do you think this decision was made?
  • How would you turn the publicity that is focusing on the health issue into an opportunity for publicity that can help sell more Kraft products?

Leave a Reply