Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: More ad execs plan to run video campaigns on Facebook than any other network this year

Source: eMarketer.com

Date: April 22, 2015

Link: http://www.emarketer.com/Article/Will-Facebook-Finally-Pass-YouTube-Video-Ads/1012383/3#sthash.iyHDjiXi.dpuf

Questions for Discussions:

  • Why is FaceBook growing in popularity when it comes to social promotional campaigns?
  • How will advertising managers likely respond to this trend, from a planning point of view?

Leave a Reply

Your email address will not be published.