Tim Hortons finds sales footing in U.S. markets after Burger King merger

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: After 31 years of slogging it out in the United States, merging with Burger King may finally be giving Tim Hortons a leg up in a country where it had historically fought to maintain and grow market share in the face of Dunkin Donuts, McDonald’s and Starbucks.

Source: FinancialPost.com

Date: April 27, 2015

Link: http://business.financialpost.com/investing/tim-hortons-and-burger-king-parent-misses-estimates-as-revenue-from-doughnut-chain-falls

Questions for Discussions:

  • How is Tim Hortons’ effort to penetrate the U.S. market working out so far?
  • How would you differentiate between the major competitors?
  • Do you think the market can deal with yet another competitor?

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