Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Lululemon is ramping up its men’s business by opening standalone men’s stores and devoting more room to menswear in existing stores.

Source: BusinessInsider.com

Date: April 29, 2015

Link: http://www.businessinsider.com/lululemons-mens-line-has-a-big-problem-2015-4#ixzz3Yu6UMkID

Questions for discussion:

  • Do you think the logo is a problem?
  • What would you do about the issues raised in this report?

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