The Force is strong with EA

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Video game maker Electronic Arts is on a remarkable run. Consumers and investors are excited for its Star Wars: Battlefront game this November. And EA mints money from its sports games like Madden and FIFA.

Source: CNNMoney.com – video report

Date: May 05, 2015

Link: http://money.cnn.com/video/investing/2015/05/05/electronic-arts-ea-star-wars-battlefront-buzz.cnnmoney/

Questions for Discussions:

  • Summarize the growth strategy for EA.
  • Do you think the company can maintain the growth rate already established?
  • How does EA have a competitive advantage over other similar firms?

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