Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A Kim Kardashian-themed Pez dispenser? CNNMoney’s Vanessa Yurkevich takes a look at how the candy is made and its cult following.


Date: May 05, 2015


Questions for discussion:

  • Why does it make sense for all operations to take place in one location?
  • How can management partner with other brands?
  • What are some new products that you would suggest to management?
  • What is the competitive advantage of Pez over other candy?

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