Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Maybe we’ve been too hard on Justin Bieber? Let us not forget, the youngster from Stratford, Ontario was only thirteen when he was discovered and shot to fame and douchiness, breaking hearts and leaving monkeys in Germany for no particular reason.

Source: FinancialPost.com – video report

Date: May 22, 2015

Link: http://news.nationalpost.com/arts/celebrity/carpool-karaoke-with-justin-bieber-may-renew-your-faith-in-him

Questions for Discussions:

  • Do you think this video helps Bieber’s public image?
  • How has his image changed over the years?

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