Market a roller coaster? Buy the roller coasters!

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Amusement park stocks Cedar Fair and Six Flags are having a great year thanks to strong attendance. The theme park businesses of Disney and Comcast are thriving too.

Source: CNNMoney.com – video report

Date: May 22, 2015

Link: http://money.cnn.com/video/investing/2015/05/22/roller-coaster-stocks-buzz.cnnmoney/

Questions for Discussions:

  • Why do you suppose these businesses are doing well?
  • How can they increase business once season ticket holders arrive?

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