Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The handbag wars are hurting Michael Kors. Same-store sales fell and the outlook is not good. Shares are languishing on Wall Street’s discount rack.

Source: CNNMoney.com – video report

Date: May 27, 2015

Link: http://money.cnn.com/video/investing/2015/05/27/michael-kors-buzz.cnnmoney/

Questions for Discussions:

  • Why has the stock performed poorly?
  • What should management do to increase same-store sales?
  • Do you think the stock will return to previous high levels?

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