Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Shares of Apple have barely budged since its last earnings report. Could news about iOS 9, updates to Mac software and an Apple Music subscription service get Apple back on track to a $1 trillion market cap?

Source: CNNMoney.com – video report

Date: June 04, 2015

Link: http://money.cnn.com/video/investing/2015/06/04/apple-wwdc-buzz.cnnmoney/

Questions for Discussions:

  • Why do you think Apple stock has been flat recently?
  • Do you agree with the suggestions presented in the report that might spark buyer interest?

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