Disagreement Persists Over Viewability Definition

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Advertisers want more pixels in-view for desktop display ads, more seconds for video

Source: eMarketer.com

Date: June 10, 2015

Link: http://www.emarketer.com/Article/Disagreement-Persists-Over-Viewability-Definition/1012586?ecid=NL1003

Questions for discussion:

  • What does this report say about the direction of online advertising?
  • What do you think “viewability” really means in this discussion?
  • How would you define it for the industry?

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