Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Advertisers want more pixels in-view for desktop display ads, more seconds for video


Date: June 10, 2015


Questions for discussion:

  • What does this report say about the direction of online advertising?
  • What do you think “viewability” really means in this discussion?
  • How would you define it for the industry?

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