Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: China’s once-embattled ZTE almost doubled its share in 15 months

Source: Bloomberg.com

Date: Sep 03, 2015

Link: http://www.bloomberg.com/news/articles/2015-09-03/zte-s-cheap-phones-quietly-winning-the-u-s-

Questions for Discussions:

  • Why are these devices making such headway into the U.S. marketplace?
  • What does this trend suggest about the industry’s future?

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