Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The coffeemaker has partnered with the 146-year-old soup company to produce “Campbell’s Fresh-Brewed Soup.”

Source: – video report

Date: Sep 10, 2015


Questions for Discussions:

  • Do you think Keurig customers will start using their devices to make soup?
  • How has the company done financially?

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