Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The 119-member SNH48 is one of the country’s top musical acts

Source: Bloomberg.com – video report

Date: Sep 17, 2015

Link: http://www.bloomberg.com/news/features/2015-09-17/china-vcs-are-going-crazy-for-girl-groups

Questions for discussion:

  • Describe the method investors have used to create this entertainment phenomenon?
  • Explain the reasons for its success?
  • Do you think the method could work in America?

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