Description: The 119-member SNH48 is one of the country’s top musical acts
Source: Bloomberg.com – video report
Date: Sep 17, 2015
Link: http://www.bloomberg.com/news/features/2015-09-17/china-vcs-are-going-crazy-for-girl-groups
Questions for discussion:
- Describe the method investors have used to create this entertainment phenomenon?
- Explain the reasons for its success?
- Do you think the method could work in America?
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