Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: For a quarter million dollars, and fewer training hours than are required to pilot most planes, you can take off in this two-seat hybrid seaplane. It’s almost too easy — and the founders of Icon Aircraft are betting that flying-for-fun will be a new growth sector for the private aviation market. (video by Zach Goldstein, Ambrose Eng, Ryo Ikegami) (Source: Bloomberg, Icon Aircraft)

Source: – video report

Date: Sep 18, 2015


Questions for Discussions:

  • What makes this plane different from other small light aircraft?
  • Who is the target customer?
  • Do you think it will be a success?

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