Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Selfie walls! Wearables! 3D printers! The newly renovated basement at Macy’s massive flagship store in New York City’s Herald Square is full of millennial buzzwords. It’s called One Below, and the department store wants it to be a destination for young shoppers.


Date: Sep 25, 2015


Questions for discussion:

  • Describe the new shopping environment created by Macy’s to attract the Millennial shopper.
  • Do you think it will work?

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