Google’s self-driving cars are coming sooner than you think

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: There are some clear signs that Google’s self-driving car may come to market in four years.

Source: Fortune.com – video report

Date: Oct 02, 2015

Link: http://for.tn/1LUF1rF

Questions for discussion:

  • What are the challenges facing marketers of this technology?
  • Prepare a SWOT analysis for the marketing management to use.

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