Meet the guy who invents new beers for Anheuser-Busch

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Rob Naylor is a brew master at the research pilot brewery of beer giant Anheuser-Busch. Every day he dreams up, brews and tastes new types of beer looking for the next big hit.

Source: CNNMoney.com – video report

Date: Sep 30, 2015

Link: http://money.cnn.com/video/technology/2015/09/30/anheuser-busch-research-pilot-brewery-beer-new-flavors.cnnmoney/

Questions for Discussions:

  • How is this large brewery competing against micro-breweries in the industry?
  • How do you think consumers will respond to these non-traditional recipes from large scale brewers?

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