Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: What the company needs to do to turn itself around.

Source: Bloomberg.com – video report

Date: Oct 05, 2015

Link: http://www.bloomberg.com/news/articles/2015-10-05/american-apparel-s-bankruptcy-buys-it-time-but-not-much-else

Questions for discussion:

  • What are the reasons for the decline of this retailer?
  • Do you think the brand can be revived?
  • What would you do if you were in charge?

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