Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Its price tag is rising faster than that of other groceries, at a time when cereal companies shrink its packaging and cut back on coupons. What’s behind the trend?

Source: – video report

Date: Oct 05, 2015


Questions for discussion:

  • Why are cereal prices rising while demand falls?
  • Using SWOT analysis, describe the state of affairs for the industry.

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