Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Retailers from booksellers to grocery stores have quaked in fear at the prospect of losing market share to Inc., and now the Seattle-based Internet behemoth has set its sights on the web category dominated by, a marketplace for artisanal and handmade goods.


Date: Oct 08, 2015


Questions for discussion:

  • Do you think consumers think differently about these two companies?
  • How would you recommend management at each company attempt to compete against the other?

Leave a Reply