Will Amazon.com Inc crush Etsy.com with new ‘Handmade at Amazon’ category?

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Retailers from booksellers to grocery stores have quaked in fear at the prospect of losing market share to Amazon.com Inc., and now the Seattle-based Internet behemoth has set its sights on the web category dominated by Etsy.com, a marketplace for artisanal and handmade goods.

Source: NationalPost.com

Date: Oct 08, 2015

Link: http://business.financialpost.com/news/retail-marketing/will-amazon-com-inc-crush-etsy-com-with-new-handmade-at-amazon-category

Questions for discussion:

  • Do you think consumers think differently about these two companies?
  • How would you recommend management at each company attempt to compete against the other?

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