Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: They built a spandex empire. Now they have a new plan to dress the young, fit, and rich.

Source: Bloomberg.com

Date: Oct 15, 2015

Link: http://www.bloomberg.com/news/articles/2015-10-15/lululemon-s-founding-family-gets-revenge-with-cashmere

Questions for discussion:

  • Explain the reasons for success in this new venture.
  • How much of that success is due to management’s vision?

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