Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: European new car sales data for September released Friday showed Volkswagen AG weathered the initial storm in the two weeks following the explosion of the emissions scandal that forced the German company to lower earnings estimates, take a EUR6.5 billion ($7.4 billion) charge and change its chief executive.

Source: MarketWatch.com

Date: Oct 16, 2015

Link: http://www.marketwatch.com/story/volkswagens-sales-hold-up-in-weeks-after-scandal-2015-10-16?dist=lcountdown

Questions for discussion:

  • What was the initial consumer reaction to the VW scandal?
  • What should management at the various divisions of VW do now, given this information?

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