Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fortune’s Beth Kowitt sits down with Arby’s CMO Rob Lynch to discuss how the company successfully turned negative humor into positive marketing.

Source: Fortune.com – video report

Date: Oct 23, 2015

Link: http://for.tn/1GZzxWB

Questions for discussion:

  • How did Arby’s management respond to the opportunity generated by Jon Stewart?
  • Do you think management responded properly?
  • Could this have backfired?

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