Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Few people have been as public with their struggles over weight and now the billionaire media star is betting big on the program she’s been quietly using for months.

Source: – video report

Date: Oct 19, 2015


Questions for Discussions:

  • Explain the synergy between the Oprah and Weight Watchers brands.
  • How would you go about developing the firm now that Oprah is part of the marketing team?

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