Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Few people have been as public with their struggles over weight and now the billionaire media star is betting big on the program she’s been quietly using for months.

Source: NBCNews.com – video report

Date: Oct 19, 2015

Link: http://www.nbcnews.com/nightly-news/video/oprah-s-got-a-new-favorite-thing–sends-weight-watchers-stock-soaring-547518531698

Questions for Discussions:

  • Explain the synergy between the Oprah and Weight Watchers brands.
  • How would you go about developing the firm now that Oprah is part of the marketing team?

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