Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Yes, the company known mainly for its Shape-ups is surging. Shares of Skechers are trouncing Nike, Under Armour and Adidas this year thanks to strong sales and profits.

Source: CNNMoney.com – video report

Date: Oct 22, 2015

Link: http://money.cnn.com/video/investing/2015/10/22/skechers-stock-skz-demi-lovato-meghan-trainor-ringo-starr.cnnmoney/

Questions for Discussions:

  • Who is the target customer for Skechers?
  • Why is Skechers doing so well financially?
  • Do you think it can continue this trend?

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