Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Marketers expand focus on customer acquisition, retention

Source: eMarketer.com

Date: Oct 30, 2015

Link: http://www.emarketer.com/Article/Marketers-More-Optimistic-About-Data-Driven-Revenues/1013170?ecid=NL1003#sthash.yneBAcDr.dpuf

Questions for discussion:

  • What does the report say about managerial response to data-driven marketing?
  • Why do you think this growth is taking place?

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