Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: If you’ve been dumping your used clothes into big metal bins thinking they’re going to charity, think again. New York prosecutors forced a for-profit company to cough up a $700,000 settlement for scamming people into thinking their donated clothes were benefiting the needy.

Source: CNNMoney.com

Date: Oct 30, 2015

Link: http://money.cnn.com/2015/10/29/news/thrift-land-charity-scam-2/index.html?iid=hp-grid-dom

Questions for discussion:

  • What does this report tell you about the licensing and use of brand names?
  • In your opinion, was this a deliberate attempt to mislead donors?
  • Does management of the charities involved bear any responsibility?

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