Negative Customer Experiences Affect Online Conversion Rates

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Description: Brand reputations are also at risk

Source: eMarketer.com

Date: Nov 6, 2015

Link: http://www.emarketer.com/Article/Negative-Customer-Experiences-Affect-Online-Conversion-Rates/1013203#sthash.TMu8WHC2.dpuf

Questions for discussion:

  • What does the report say about negative customer experiences online?
  • What other consequences do you think are related to negative experiences?
  • How can online marketers mitigate these experiences?

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