Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Brand reputations are also at risk


Date: Nov 6, 2015


Questions for discussion:

  • What does the report say about negative customer experiences online?
  • What other consequences do you think are related to negative experiences?
  • How can online marketers mitigate these experiences?

Leave a Reply