Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: In just 8 minutes.

Source: Fortune.com – video report

Date: Nov 13, 2015

Link: http://for.tn/1Lajd5S

Questions for Discussions:

  • Why do you think singles day is expanding so rapidly?
  • Do you think this promotional phenomenon will catch on in North America and other regions of the world?

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