Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Digital wallet adoption is increasing in the US, but some common tasks such as making a payment or receiving money are actually becoming less common among users of such services, per September 2015 data.

Source: eMarketer.com

Date: Nov 20, 2015

Link: http://www.emarketer.com/Article/Fewer-Digital-Wallet-Users-Making-Payments/1013256?ecid=NL1003#sthash.KBYafyJY.dpuf

Questions for discussion:

  • Summarize the research presented in this article.
  • What do these statistics suggest about consumer attitudes towards digital wallets?
  • What should managers do with this information?

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