Mobile App Users Reluctant to Share Location

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Even when utility is clear, many choose not to share

Source: eMarketer.com

Date: Nov 25, 2015

Link: http://www.emarketer.com/Article/Mobile-App-Users-Reluctant-Share-Location/1013276#sthash.G8YdtfGw.dpuf

Questions for discussion:

  • Why are mobile users reluctant to share their locations with apps that make use of this information?
  • How should marketers deal with this challenge?
  • Describe a value-addition function for an app that would provide even greater user value, if activated with location sharing.

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