Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Internet users want websites to be simple and reliable

Source: eMarketer.com

Date: Dec 02, 2015

Link: http://www.emarketer.com/Article/Easy-Navigation-Speed-Leading-Website-Performance-Attributes/1013293#sthash.x27SP5FQ.dpuf

Questions for discussion:

  • Summarize the survey results.
  • Which response item do you think is most important for marketing managers to understand?

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